Platforms
Instagram
1080 × 1080
8 placements · feed post (square) shown
YouTube
1280 × 720
6 placements · thumbnail shown
TikTok
1080 × 1920
4 placements · video shown
LinkedIn
1584 × 396
6 placements · personal profile banner shown
Facebook
1200 × 630
6 placements · cover photo shown
X (Twitter)
1500 × 500
4 placements · header shown
Pinterest
1000 × 1500
4 placements · standard pin shown
Threads
1080 × 1080
3 placements · post image (square) shown
Twitch
1200 × 480
4 placements · profile banner shown
Discord
512 × 512
4 placements · server icon shown
Spotify
640 × 640
3 placements · playlist cover shown
WhatsApp
1080 × 1920
2 placements · status image shown
Every size on one page
| Platform | Placement | Size | Ratio |
|---|---|---|---|
| Feed post (square) | 1080 × 1080 | 1:1 | |
| Feed post (portrait) | 1080 × 1350 | 4:5 | |
| Feed post (landscape) | 1080 × 566 | 1.91:1 | |
| Story | 1080 × 1920 | 9:16 | |
| Reel | 1080 × 1920 | 9:16 | |
| Reel cover | 1080 × 1920 | 9:16 | |
| Profile picture | 320 × 320 | 1:1 | |
| Highlight cover | 1080 × 1920 | 9:16 | |
| YouTube | Thumbnail | 1280 × 720 | 16:9 |
| YouTube | Channel banner | 2560 × 1440 | 16:9 |
| YouTube | Profile picture | 800 × 800 | 1:1 |
| YouTube | Video (1080p) | 1920 × 1080 | 16:9 |
| YouTube | Shorts | 1080 × 1920 | 9:16 |
| YouTube | End screen | 1280 × 720 | 16:9 |
| TikTok | Video | 1080 × 1920 | 9:16 |
| TikTok | Profile picture | 200 × 200 | 1:1 |
| TikTok | In-feed ad | 1080 × 1920 | 9:16 |
| TikTok | Cover image | 1080 × 1920 | 9:16 |
| Personal profile banner | 1584 × 396 | 4:1 | |
| Company page cover | 1128 × 191 | 5.91:1 | |
| Profile picture | 400 × 400 | 1:1 | |
| Company logo | 300 × 300 | 1:1 | |
| Post image | 1200 × 627 | 1.91:1 | |
| Sponsored content | 1200 × 627 | 1.91:1 | |
| Cover photo | 1200 × 630 | 1.91:1 | |
| Profile picture | 320 × 320 | 1:1 | |
| Post image | 1200 × 630 | 1.91:1 | |
| Event cover | 1920 × 1005 | 1.91:1 | |
| Group cover | 1640 × 856 | 1.91:1 | |
| Story | 1080 × 1920 | 9:16 | |
| X (Twitter) | Header | 1500 × 500 | 3:1 |
| X (Twitter) | Profile picture | 400 × 400 | 1:1 |
| X (Twitter) | Post image | 1600 × 900 | 16:9 |
| X (Twitter) | Summary card | 1200 × 628 | 1.91:1 |
| Standard pin | 1000 × 1500 | 2:3 | |
| Idea pin | 1080 × 1920 | 9:16 | |
| Profile picture | 165 × 165 | 1:1 | |
| Board cover | 600 × 600 | 1:1 | |
| Threads | Post image (square) | 1080 × 1080 | 1:1 |
| Threads | Post image (portrait) | 1080 × 1350 | 4:5 |
| Threads | Profile picture | 320 × 320 | 1:1 |
| Twitch | Profile banner | 1200 × 480 | 5:2 |
| Twitch | Offline screen | 1920 × 1080 | 16:9 |
| Twitch | Profile picture | 256 × 256 | 1:1 |
| Twitch | Panel image | 320 × 300 | 16:15 |
| Discord | Server icon | 512 × 512 | 1:1 |
| Discord | Profile banner | 600 × 240 | 5:2 |
| Discord | Profile picture | 128 × 128 | 1:1 |
| Discord | Server invite splash | 1920 × 1080 | 16:9 |
| Spotify | Playlist cover | 640 × 640 | 1:1 |
| Spotify | Podcast cover | 3000 × 3000 | 1:1 |
| Spotify | Artist header | 2660 × 1140 | 21:9 |
| Status image | 1080 × 1920 | 9:16 | |
| Profile picture | 640 × 640 | 1:1 |
Questions
What size should social media images be?
Three canvases cover most of it: 1080 × 1080 for square feed posts, 1080 × 1920 for stories and vertical video, and 1200 × 630 for link previews. The tables here give the exact size per platform and placement.
What is the most common social media aspect ratio?
Across the 54 placements listed here, 1:1 (18 placements), 9:16 (11 placements), 1.91:1 (8 placements) are the most frequent.
Can I use the same image everywhere?
Only if you design for the tightest crop. A 1080 × 1350 portrait works in the Instagram feed but gets centre-cropped to a square in the profile grid and to 16:9 on X. Design the safe zone, then export per placement.
Platform-recommended upload sizes, last checked 2026-08-07. These change frequently — the date above is when each was verified, not when this page was generated.